Business Analytics in PGDM

Ed-tech Industry Especially for Higher Studies

Ed-Tech Trends to Lookout for in 2022

Believe it or not, India is the second largest market place for E-learning after US in the current global standing as per the research conducted by KPMG. At present, the projections have revealed that the education market will be amounting US $225 billion by FY2025. Needless to mention the trend of e-learning picked up during the COVID19 pandemic in the last 2 years.

It would be interesting to find out how the Ed-tech industry will shape up in the FY 2022. Provided the shift in learning techniques, here are top 3 trends to expect in the Ed-tech industry especially in the higher studies.

AI-Enabled Learning
With Artificial Intelligence crawling up every sector of the economy, education is no exception. In the contemporary context, lot of management institutes have included Artificial Intelligence as a core subject of Business Analytics specialisation owing to the fact that PGDM students should be equipped with the skills that are highly sought-after in the job market. From consulting organisation to the e-commerce giants, every firm is edging towards automation and undoubtedly e-learning has gained tremendous traction to enable seamless learning experience for the students. Performance evaluation, class activity development, assignment assessment, and even real-time progress of the students are monitored by the AI instructors.
Students’ performance will be marked by the Automatic grading system which will streamline the manual efforts of the educators so that their efforts are invested to prepare for the class lectures.

Learning has become quite passive since the pandemic has forced students to stay indoors. In this scenario ‘gamification’ has emerged as one of the interactive and engaging mode of learning that also ensures knowledge retention among several learners. Government of India is also promoting institutions to adopt gamification in education industry to upskill both teachers and students across disciplines and cultures.

One of the recent projects to ensure equal access to education for all the communities in India can be seen with the collaboration between Ministry of Tribal Affairs with STEPapp (Student Talent Enhancement Program Application) launched by an Ed-tech start-up to implement gamified learning experience in the Tribal Schools of India. The STEPapp has been implemented in 242 Schools, with 35,167 registered students, in 21 States of India.

Subscription-Based Model for Learning
A novice concept in the Ed-tech industry, which stipulates that the learner is required to pay for only the courses for which they enrol rather than paying for the entire gamut of activities.

For say, a learner wishes to only read the chapters of English Course A and no other subjects, then as per this modal for learning, the student would be required to pay subscription fee for taking classes of English Course A only and not beyond that. The growing trend for this modal of learning is picking pace gradually with online players flocking the digital space to tutor the students.
The best feature of subscription-based learning is that it entails the freedom of anytime, anywhere studying the course without involving time and space cost for the student.

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