Retail is the last step in supply chain management and Retail means the activity of selling good to customer. To sell a product/ service to a customer, an individual should have a proper skill set to interact because the retail persons are the brand ambassadors of the company.
Not only selling but there are multiple profiles in retail like:- Visual Merchandiser, Inventory, Department Manager & so on.
To justify the profile, an individual should have proper skillset.
Five critical Skills required in Retail:
- Computer knowledge
- Business knowledge
Computer knowledge:- IT skills are the skills which are required in most of the jobs but if you are in retail, it is important to know about computer because at the time of Till handling, Stock count , Inventory handling individual should have the IT skills to perform and it makes you different from others when you have additional skill set.
Multi-Tasking:- In the Retail Sector, rarely happens when an individual have a single task to perform because store is only a key touch point which delivers the final output and to be a multitasked, an individual have to take the responsibilities.
And sales associate have to juggle customers and their questions & issues and at the same time they need to attend other store duties also.
So, It is important to be a multi-tasking, for that you should know the prioritization of the work, If you know that, will be the perfect fit for Retail.
Teamwork:- In Retail, If one is on the floor, Its important to be a good team worker because you are going to perform under a Team Leader or a Department Manager within the team. So for that matter, to show your productivity out of all team members, you have to be a initiator as well so that you can complete your work on time within the deadline. Teamwork can take the shape of employees working separately to achieve common goals or together to process customer orders
A team needs all its team member should be aware about the work load and all to be able to work well. So you must understand your role you play within the wider team.
Flexibility:- A retail aspirants who wants to join retail or is already a part of retail, must be flexible in terms of timings and everything because at the time season sales staff get late from the duty so he/she must be flexible with that.
This is the kind of disadvantage but if you achieve the target sell, will get a good incentive so it is going to be worth & will be converted into advantage.
Business Knowledge:- In retail, Most important thing is to understand the basics of business. In every sector of retail market, the transections take place are linked to a strategy that has been implemented by the business.
To gain a business knowledge is important to understand the strategies those made by your manager or try to contribute in strategy making part also so that you can have better understanding of the concepts.
Research is one of the way to analyse to understand. How? Just make a competitive analysis and identify the things which they are following and producing better results.
So these five skills are required to get a job in retail sector and perform too.