Coronavirus (COVID-19) is a virus first detected in Wuhan, China, as the cause of an outbreak of respiratory illness. It is bringing the world to its knees. The first confirmed case of Coronavirus in India was reported in Kerala on 30th January 2020, which slowly started spreading all across India. India reported a surge in […]
MBA or PGDM? Degree v/s Diploma
It has been observed that a lot of students who aspire to do a PG programme in management get confused when some institutions offer them post graduate diploma while others promise to give them MBA degree. They fail to distinguish between the two. The situation gets further complicated when many institutions offering PG diploma further […]
Current Scenario of Digital Marketing in India
Trends of Marketing have undergone a tremendous shift in a decade. Most of the companies are investing extensively in Digital technologies. The purpose behind this digital marketing is cost efficiency, targeting the right set of audiences, tracking business activities and being interactive in nature. This trend can be seen across all sectors of the economy. […]
Industrial Psychology
The specialty of industrial-organizational psychology (also called I/O psychology) is characterized by the scientific study of human behavior in organizations and the work place. The specialty focuses on deriving principles of individual, group and organizational behavior and applying this knowledge to the solution of problems at work. This field focuses on increasing workplace productivity and related […]
Implementation of Content strategy on Social platforms
‘Traditional marketing and advertising are telling the world you’re a rock star whereas content marketing is showing the world that you are the one’ – Joe Pulizzi, founder of Content Management Institute (CMI). The environment of marketing is changing drastically and Social media has become the most preferable tool for the awareness and promotion of […]
ANALYSIS OF INTERIM BUDGET 2019
INTERIM BUDGET 2019 – A COMPARISON The Finance Minister presented the Interim budget of 2019. The motive of this budget was to attract the Lower income group before the high voltage finale i.e. General elections 2019 that are going to be held this summer. Through this budget, the Current Government tried to repeat the results […]
TECHNOLOGY AND DISRUPTION – The Last Bastion.
“No force on the earth can stop the march of technology, whose time has come” How true is this quote becoming in the context of today, when technology’s unrelenting, unstoppable march has taken over, transformed and disrupted over lives like never before. Technology is and has always been disruptive. A society has to inevitably accept, […]
Aviation Crisis: Jet Airways from bad to worse
Jet Airways has completed 26 years in the airline industry but now it is facing a major setback. It is evident that the aviation industry is crisis-prone worldwide. In India, the demand in this industry is growing faster than anywhere else as well as it is also facing a crisis as it is unable to […]
Eye for Knowledge
We often argue and question the very basis of algorithms, theorems, cases, and philosophies that we learn. Though questioning is good as it clarifies one’s doubts and helps to develop a better understanding of the concept while developing or presenting your case, what if questioning and arguments are just to be argumentative and far away […]
Marketer + Artificial Intelligence: The Empowered Marketing Revolution
If you’re in marketing, AI is a powerful ally, If you’re in data science, Marketing is a rich problem set. “Artificial Intelligence Roundup,” eMarketer, February 2017 AI, in a nutshell, is the next logical step in computing the programs that can figure out things for itself. It’s a program that can reprogram itself. The shorthand […]