In a conversation with Shiksha, HOD-PGDM International Business Jagan Institute of Management Studies Yukti Ahuja talks about teaching methodology at their institute that focuses on industry and academic exposure. She also talked about the industry-oriented curriculum and practices that institute has adopted to prepare students for a better tomorrow. She has over twelve years of experience spanning marketing, academic research, teaching and consulting. In her corporate endeavour, she has worked with brands like Hindustan Times and Ray-Ban and has completed several industry projects.
Q: What is the difference between the teaching methodology in your institute and others?
A: At JIMS, we follow an eclectic mix of inbound and outbound learning. The teaching methodology focuses on industry and academic exposure. The classroom modules lay emphasis on introduction to concepts and builds theoretical foundation using multimedia presentations, role-plays, case studies, live projects, internships, on-the-job trainings and industry projects. The key here is experiential learning, which enables our students to exhibit competencies that are most desired by the global businesses.
To connect theory and practice, a plethora of techniques are used. To name a few:
- Amalgam of theory and practice through visits such as port visits, industrial visits, FIEO seminars, knowledge symposium, exporters’ meet etc. Students take up through industry research projects where in students work with the corporates and find solutions to real business problems.
- Activity-based learning where student teams drive various club activities. Some of the clubs are MARQUEST-The Marketing club, SAMANVAY-The HR club, International Business Club, etc.
- Teaching through Social Sensitisation (Self Society and Organisations) where we focus on imbibing social values and individual’s social responsibility, and create connect with society through various non-government organisations (NGOs). Students workout solutions to social problems and try to bring the change for societal benefit.
- Learning through Social and Community Projects where students work on community issues with social entrepreneurs and develop business model/revenue model for them.
Further students complete industry project and field studies. They participate at various conferences and seminars and publish their research work in journals of repute.
Q: How are you preparing your students to be industry-ready?
A: At JIMS, the first few months are spent on imparting industry knowledge, teaching tools and techniques that enable students to identify, connect and analyse their acumen. They gain this experience through lectures from industry experts, workshop conducted by corporate mentors, seminars and corporate conclaves. In addition to this, they are given opportunity to pick live projects and work in the industry. Students also take up social projects for a holistic learning. They complete eight-week training with industry that equips them with business problem identification and resolution. Group discussion on business-related issues and interview preparation are a continuous exercise.
Q: What quality do your students have which other college students lack?
A: At JIMS we believe that each student has a distinct set of capabilities. If guided and mentored in the most suitable direction, every student can claim his destiny. When their unique qualities are honed and also unidentified ones are developed, they emerge as the most competent lot for the industry. We have our in-house mentorship programme comprising faculty, corporate, alumni and placement mentor to hand-hold the students.
Q: Do you think the curriculum of the courses taught in your institute fits in the requirement of the industry?
A: The course curriculum for PGDM-International Business at JIMS very well fits the requirement of the industry. The course curriculum is developed and continuously updated keeping in view the changing industry expectation. The syllabus is revised by experts and practitioners for its quality and benchmarking across industry. For IB specialisation there are specific papers like International trade logistics, Global supply chain management, and international trade risk procedure has been taught to the students. The subject knowledge along with the practical skills and intellectual ability give our students a head start in their corporate lives.
Q: Is your college receptive to the innovation, technology, science & entrepreneurship?
A: We acknowledge all of these as the agents of change. Innovation and technology are responsible for radical transformation and drive for entrepreneurship steer way for the sustenance and proliferation of most ideas. JIMS has an institution Incubation Cell in which students actively participate and conduct entrepreneurship-related events. The college provides the mentorship, financial guidance and support and trains them for funding exercises. Some of the regular features in this regard include mentorship sessions, founder series, and business plan competition, pitch trainings, etc.